The camu camu plant is a low-growing shrub found throughout the Amazonian rainforest in Peru and Brazil. Traditionally, it was harvested directly from the riverside, with locals pulling the berries from the shrubs directly onto their canoes. However, due to the rise in popularity in recent years, over harvesting became a problem, and now efforts are underway to farm the trees to produce a sustainable crop. Camu camu is a light orange to purplish red fruit with yellow pulp, which looks like a cherry. It is packed with more natural vitamin C than any other food source plus a range of phytochemicals and amino acids which have a range of therapeutic effects.The colour of the berry and the levels of vitamin C is dependant on the growing region in the Amazon and conditions such as soil composition, humidity levels and the amount of sunlight available to the plant. However, it can provide 30-50 times more vitamin C than an orange. The fruit has a very sour taste, and is consumed as a powder supplement. Camu camu extract contains maltodextrin, to create a more palatable product, which blends easily in water.